Potent Ventures Inc Unveils Disappearing Keystone Species Commercialization Strategy for First Line of Gummy Products
Ashley D. Su
2 min read
The company, which is changing its name to The Gummy Project, will feature two key endangered species – sharks and bees
Potent Ventures Inc. (CSE:POT), which is in the process of changing its name to The Gummy Project Inc., has announced its endangered Keystone Species-focused marketing strategy for its initial line of gummy products.
The initial launch of Project Gummy will feature two key endangered species – sharks and bees.
“The Gummy Project is committed to launching an innovative product that gummy consumers will find delicious and feel good about because with every bag purchased, they will support and help raise awareness for endangered species that are crucial to the world’s ecosystems,” said the CEO of the company. Charlie Lamb said in a statement.
READ: Potent Ventures announces plans to change name to The Gummy Project
“For investors, our line of gummy products represents a high-growth sector with a completely innovative consumer differentiation and engagement strategy, as each of our gummy products will be shaped like a selected key endangered species, with a portion of the proceeds from the sale of each bag going to carefully selected partners who are fighting for the survival of these endangered species and their ecosystems,” added Lamb.
Over the long term, the company said it aspires to grow a robust line of endangered Keystone Species products, connecting with consumers through content, merchandise and live experiences that support efforts. conservation of these threatened species and their ecosystems.
The company added: “A keystone species – which can be any organism, from animals and plants to bacteria and fungi – is the glue that holds a habitat together. It may not be the largest or most abundant species in an ecological community, but if a keystone is removed, it sets off a chain of events that transforms the structure and biodiversity of its habitat into something very different. the many components of an ecosystem are closely linked, it is living things that play a central role in how their ecosystem works.
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