What is the key to a successful casino marketing strategy? – News from the European gaming industry

When it comes to marketing, few industries meet the challenges of the betting and gaming industry. Yes, operators are known to spend a lot of money on advertising and promotion, but they also have to work within legal and regulatory restrictions. Additionally, there is often a gray area as to what can be said – or suggested – in an announcement, and it is often up to the operator to make the right judgment so that the regulator’s hand does not fall on them. retrospectively. In short, it’s a minefield. However, many operators know how to market their product in a shrewd and responsible way. On the other hand, some marketing activities can be forced, overdone and unconvincing. Here’s a look at what they do well and what looks bad.

Software developers have really changed the casino landscape in recent years, creating games with the kind of tracking you see in movies and video games. This means operators can point to the most recognized titles in their advertising, and many have found this to be effective.

Focus on board and card games

Did you know that you can play roulette in an online casino? Of course you can, as you have for almost a quarter of a century. Games like roulette are incredibly popular, but arguably they no longer define the online casino experience; certainly not in the sense of making players’ hearts beat faster. For all of the above, letting the games speak for themselves, there are so many creative innovations in gaming platforms that they should be referenced in any marketing campaign.

Look at bonuses and promotions

Nowadays, all online casinos offer a large number of bonuses and promotions. These bonuses are used to attract new users and also to reward the loyalty of current players. In this way, do a search for UK casino bonuses and enjoy the attraction.

Strong point: Responsible gambling advertising

Several major operators have campaigned not only on their products but also on the range of tools offered to players to keep control of their time and money. Promoting your brand ethics and responsibility is a common marketing strategy, of course. However, it goes a step further than, say, those ads warning you to keep detergents away from children. These tools like timeout features, deposit limits or spending limits are not imposed on players who do not want them; they are loved by gamers, high rollers and casual gamers alike, no matter how they play and what means they have to do so.

Social Media and Affiliate Marketing

We have already hinted that the evolution of online casino games might be underestimated. But it’s not always easy to explain this to the uninitiated in a 30-second ad. Social media marketing solves this problem, especially on sites like YouTube and Twitch. In fact, you might be surprised how popular so-called “casino streamers” channels have become on platforms like YouTube.

Related