Ashley D. Su 
Without digital marketing these days, a business may not be competitive at all. Indeed, people might not even find your business and know you exist. But digital marketing is nothing without the right strategy. You will need to plan for the creation of different types of content, promotion, analysis, testing, and more. If you’re wondering why you need so many components in a digital marketing strategy, just imagine it’s one big machine. For everything to work properly, you need all the parts to work well together.
When creating the digital marketing strategy for your business, you need to think about all the activities you would like it to include. This can range from the simple creation and maintenance of a site to a detailed analysis of the huge amount of data you have collected from your customers. Think about the channels you want to focus on, the messages you want to send to your current and potential customers, the tools you’ll need, etc. Creating a digital marketing strategy is not easy but worth it. Keep reading to find the 10 most important reasons why you need it.
1. You will get to know your target audience better
The key to success for any business is to know its customers. Understanding their needs and wants will show you if you are meeting their expectations as a brand or if there are certain areas you should improve on. Finding the right segment of people who will be more than willing to buy your products and services may not be easy. You’ll have to do a lot of testing to find the perfect channels to reach them, send the right message, deliver the right offers, and simply find the best way to sell to them.
But once you know more about your audience, you can also predict their behavior and proactively offer them new services and products that may interest them before other competitors. Trends are something that many brands miss or join the hype a little too late, and like that, they are already one step behind their competitors. To avoid this, getting to know your audience is crucial.
2. Avoid being everywhere
Conducting various digital activities and being present on multiple channels is great. Yet, if you don’t have a clear strategy on how to coordinate everything, you risk losing the thread and sending controversial messages. If your posts on Facebook and Instagram have completely different wordings and messages, it will hurt your brand because people won’t just be able to get used to your brand’s voice and style and recognize them among thousands of others. brands.
Another risk is that if you run special campaigns on different platforms, whether organic or paid, they might not be as well organized and coordinated as they should be. For example, if you have a Black Friday promotion and the messaging on your site says it only applies to a particular tier of your plans, but on Facebook you don’t mention that little detail, it may be confusing for customers. Your digital marketing activities should mesh well and complement each other in the best possible way.
3. Helps with brand awareness
Having a presence on different social media channels or platforms is great, especially for brand awareness. Once you’ve found your brand’s voice and messaging, you can grow your subscriber audience by creating engaging content. This content can be educational, product related, promotional, etc. But the important thing is to stay true to your brand image and make it recognizable.
You might have some really unique wording that you use, or if you use visuals to create something uniquely yours as a graphic and people will start to recognize your brand. Once a person can tell a brand apart by their brand voice alone, they are already one step further down the customer journey and will be more willing to get your product and recommend it to others.
If you don’t have an online presence, you could be considered virtually non-existent. This is why your digital marketing strategy must include a plan to increase your market share. You can try organic activities like optimizing your site for SEO, producing more content and sharing it on social media, creating guest posts, and more. Or you can also invest in paid activities such as ads, giveaways, influencers, etc. Combining the two is always the best idea as you will reach more customers and increase your market share.
5. You’re not optimizing
The goal of every digital marketing activity is to optimize a certain aspect. This could be your website and user journey or the conversation rate of your email marketing campaign. No matter what activity and metric you focus on, the goal will be the same: optimization. Once you’ve defined your goals, you’ll see which metrics are lagging and you can incorporate the actions needed to improve them into your digital marketing strategy.
You will find many different tools that you can use in almost any occasion. If your goal is to improve the conversion rate on your site, you can use a tool to analyze current visitor behavior and identify what’s missing. Then you can run A/B tests or other experiments using other software. An optimization process can be very simple if you just have clear goals in mind.
6. Digital marketing is profitable
Much of the digital marketing activity you could incorporate into your strategy is free. Of course, if you want to run ads, work with influencers, or host digital events, you’ll have to spend a lot of money, but digital marketing is still one of the most profitable marketing activities. As you can imagine, buying advertising space in a newspaper or even a billboard will cost a lot more than running ads on Facebook.
Even with free digital marketing activities, you can reach a lot of people that you usually won’t be able to reach. Posting regularly on Facebook won’t cost you anything, but you could gain millions of followers if you do it right and have engaging content. Activities like email marketing are also very effective. If you use a tool, the fees you will pay will not be too high, but you will still increase brand awareness, customer engagement and loyalty, and therefore your return on investment, which makes it a very attractive option. profitable.
7. Improve your return on investment
This is more or less related to the fact that digital marketing is very profitable. With little investment, you will be able to reach more people and improve conversion rates. One of the best things about digital marketing is that the assets you’ve already created can be easily repurposed. For example, you can create a number of illustrations and graphics that can be used for various social media posts by simply editing the text. The easier optimization process also guarantees you better conversion rates which will inevitably lead to a better return on investment.
8. Better Tracking Options
For brands that offer their products only in physical stores, it is much more difficult to track customer behavior and know what they need to improve. Most of the time it’s out of their control because maybe the positioning on the shelf is terrible, but it’s not something they can change. When it comes to digital marketing, you will be able to track every action your customer takes on your site. Thus, you will see if the positioning of the elements is correct, the user journey is quite simple, the ergonomics of your site is good, and much more.
9. More customization options
People like to feel appreciated and to be offered something created just for them. It’s not that easy to do that without investing some effort in digital marketing. There are plenty of options to customize what people see on your site, what they receive in emails, see on social media, and just create the perfect personalized experience for them. Trust us it’s worth it because you’ll show them exactly what they want to see.
Email marketing is the perfect example where you can create personalized feeds for your different segmented groups. On top of that, based on a number of variables such as gender, age, interests, purchase history and more, you can further customize the email each recipient will receive. . That way, they’ll see something made just for them with products they’ll love. The possibility of them clicking on some of the items and getting them, in this case, will be much higher.
10. You will have more flexibility
Digital marketing does not have some of the limitations of traditional marketing. For example, if you run an ad in the newspaper, after the newspaper is printed, even if you notice a small spelling mistake, there is nothing you can do. You’ve already paid for it and the logs are there. But when running digital ads, you can edit the text and adjust the amount you’re willing to pay for each click/impression. When you place your ad in a newspaper, every lead you might get after that will cost the same. With online ads, you can create customer segments and, based on different criteria, pay a different amount for each lead.
No one is perfect and mistakes happen, especially when many tools are involved. However, digital marketing gives you the ability to react quickly and fix any problem within minutes. In cases where certain trends emerge, you will also be able to react faster and optimize your digital marketing activities so that they engage with the trend. Digital marketing offers a lot to brands that use its full potential. Don’t miss an opportunity that can help take your business to the next level.
