Month: March 2017

The latest of the Ps of the marketing mix: Proximity

6 min read

Marketing mix

The latest of the Ps of the marketing mix: Proximity

Ashley D. Su March 31, 2017

Any marketer worth their salt, or at least one who managed to stay awake during Marketing 101,...

Should you add brand licensing to your marketing mix?

4 min read

Marketing mix

Should you add brand licensing to your marketing mix?

Ashley D. Su March 27, 2017

If you’re like most CMOs, you know the value of promoting your brand. Social media, PR, advertising...

Definition of the marketing strategy

3 min read

Marketing strategy

Definition of the marketing strategy

Ashley D. Su March 25, 2017

What is a marketing strategy? A marketing strategy refers to a company’s overall game plan for reaching...