Calendars as a marketing channel: 4 best practices 4 min read Marketing channel Calendars as a marketing channel: 4 best practices Ashley D. Su January 26, 2018 In our age of information overload, engaging your audience is harder than ever. It often seems that...Read More
Is it time to add podcasting to your marketing mix? 7 min read Marketing mix Is it time to add podcasting to your marketing mix? Ashley D. Su January 18, 2018 One of the most popular marketing topics in 2017 was video marketing. Every marketer was thinking about...Read More
Evolution of the four Ps: revisiting the marketing mix 5 min read Marketing mix Evolution of the four Ps: revisiting the marketing mix Ashley D. Su January 3, 2018 Marketing can be defined as the means of communicating value to customers or, more formally, as “the...Read More