Month: June 2020

Inside Overstock.com’s Marketing Strategy

3 min read

Marketing strategy

Inside Overstock.com’s Marketing Strategy

Ashley D. Su June 11, 2020

Getty Only a handful of CMOs benefit from the tenure of Overstock.com CMO JP Knab. He has...

The Modern Marketing Mix: Accurately Measuring Paid Channels

5 min read

Marketing mix

The Modern Marketing Mix: Accurately Measuring Paid Channels

Ashley D. Su June 9, 2020

What is Marketing Mix Modeling? And what challenges does this pose for advertisers? Macy Edwards assesses the...