Month: March 2021

Internal documents reveal marketing strategy Peloton used to grow into $ 1.8 billion company

4 min read

• Marketing strategy

Internal documents reveal marketing strategy Peloton used to grow into $ 1.8 billion company

Ashley D. Su March 30, 2021

Peloton faced considerable backlash in December 2019 over an advertisement depicting a woman whose husband seemed to...

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Inside Grubhub’s marketing strategy

3 min read

• Marketing strategy

Inside Grubhub’s marketing strategy

Ashley D. Su March 26, 2021

STRF / STAR MAX / IPx Competition remains stiff in the food delivery industry to high-stakes restaurants....

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Marketing strategy and tactics in a downturn

4 min read

• Marketing strategy

Marketing strategy and tactics in a downturn

Ashley D. Su March 25, 2021

COVID-19 has fundamentally reshaped the world and our economy. Business leaders and marketers around the world have...

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How McKinsey sees the funnel’s role in marketing strategy

3 min read

• Marketing strategy

How McKinsey sees the funnel’s role in marketing strategy

Ashley D. Su March 20, 2021

getty Creative concept marketing advocates can coexist peacefully with their teammates crunching the numbers when the right...

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Marketers place greater importance on voice assistants as a marketing channel in 2021 – New report

3 min read

• Marketing channel

Marketers place greater importance on voice assistants as a marketing channel in 2021 – New report

Ashley D. Su March 16, 2021

March 16, 2021 at 8:38 a.m. The overwhelming majority of marketers place at least some importance on...

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Why it’s time to reassess your marketing mix

4 min read

• Marketing mix

Why it’s time to reassess your marketing mix

Ashley D. Su March 9, 2021

Caitlin bennett is Marketing and Client Solutions Manager at Alpha Digital. This beginning of the year in...

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How to Compare Taco Bell’s Winning Marketing Strategy

4 min read

• Marketing strategy

How to Compare Taco Bell’s Winning Marketing Strategy

Ashley D. Su March 8, 2021

Opinions expressed by Entrepreneur the contributors are theirs. Taco Bell has become a leader among fast food...

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