Ashley D. Su 
You may be wondering, “Why do I need a marketing plan?” It’s the glue that ties your marketing efforts together, ensuring the right activity happens at the right time, for the right audience, through the right channels.
These five steps will help you create a marketing plan for your travel business (trust us, it’s worth it).
1. Define your target audience
Start by understanding who is most likely to book travel through you. It’s the key to advertising more effectively, allocating resources to relevant consumers, strengthening your brand voice, and developing messages that resonate with your audience. Set characteristics such as age, location, language, travel interests, etc. to help you narrow your search.
2. Set goals and identify key metrics
Determine your goals, then work backwards to identify what is needed to achieve them. Be sure to outline them in advance and determine how much time and effort you will need to put into your marketing initiatives. Next, identify performance indicators for your goals. Are you looking to increase your brand awareness? Track customer engagement with your content. Do you want users to perform a certain action on your site? Keep an eye on conversions.
3. Develop a content strategy
Personalize your content
Since YOU are your brand, creating a unique brand voice and personality helps your agency stand out in the market. Staying authentic and true to your brand will help build real connections with your audience and showcase the value you bring.
Use social media
Social channels can connect you to a wider group of people. You will have access to a free platform for content, travel promotions and information sharing with your customers.
Don’t forget the visuals
Nothing captures the essence of travel better than pictures and videos. Showcase dream destinations by sharing your product and destination specialties with eye-catching content.
4. Implement your plan
Now is the time to put everything into motion and see all your hard work in action. Creating a content calendar helps optimize this step. Don’t forget to monitor audience engagement for questions or reactions – it’s important to respond quickly in the digital age.
5. Analyze your performance
No plan is worthwhile if the results don’t meet your goals. Be sure to systematically analyze your performance metrics, then take action by making changes based on your data learnings to ensure your efforts are successful.
If you’re ready to start your marketing journey, learn about our Marketing Resource Center™. Available to Avoya Network™ members at no additional cost, this library provides access to social media images, email campaigns, direct mail templates and more. The best part? We are continually adding assets to ensure you always have the best choice. Our latest update: Custom branded assets with your agency logo.
With a solid marketing plan in place, you’ll be ready to reach new customers and engage with current customers to be even more successful in the new year. Visit www.AvoyaNetwork.com or call 1-888-425-6078 to get started today.
