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The year 2020 has been more eventful than we all imagined. The way business is conducted has changed dramatically, and so has marketing, as more and more entrepreneurs have started working remotely. Keeping track of competitive marketing trends is an essential thing for doing business now.
It has become certain that the COVID-19 pandemic will continue to alter marketing trends and business preferences in the coming year. In this article, entrepreneurs share important things to remember when creating a marketing strategy for the new year.
Take advantage of all possible sources of income available: Max Krupyshev
In times of financial uncertainty, businesses and individuals need to take advantage of all available sources of income. Such active engagement will lead to wider adoption of cryptocurrency and an elaborate approach to a decentralized financial system. CoinsPaid is a global payment ecosystem that continues to pursue revenue growth. Key to their approach is enabling customers to engage with crypto payments and reach new markets by providing businesses with a reliable cryptocurrency processing gateway.
The success of CoinsPaid is the result of the immense contribution and crypto expertise of CoinsPaid CEO Max Krupyshev and his team. As the founder of “Bitcoin Foundation Ukraine” and a member of the “Blockchain Working Group”, Max Krupyshev sets a clear guideline to boost the global adoption of cryptocurrency and highlights its benefits.
Cryptocurrency by CoinsPaid is currently leading the iGaming industry. Nevertheless, the company sees no obstacles for further development and is now tackling the new e-commerce sector for cryptoprocessing.com.
Leveraging niches with untapped potential: Robert Weir
It is a common fact that niches become too saturated or competitive. Adapting to new industries with high potential would be a smart thing to do in 2021. Trending technologies such as blockchain still offer plenty of room for growth. “We followed the same strategy. Ethlink is an exciting solution, as it leverages blockchain automation capabilities with its native transparency. It also connects to any Ethereum wallet, which will make it a pretty big part of the Ethereum ecosystem in the future. Anyone with a passion for token sales or DeFi will want to embrace this technology to gain a competitive edge. Ethlink also goes well below cryptocurrency, as it can prove beneficial for all e-commerce platforms,” Weir explains.
Ethlink is a different breed because it goes beyond “traditional” affiliate marketing. It also serves as an automated VLM (viral loop model) sales and marketing tool. Promoters and influencers can receive rewards directly without relying on intermediaries. Moreover, new users can create their decentralized affiliate link to receive the same kind of real-time rewards. From liquidity pools to token sales, Ethlink is a valuable branding tool.
Take good care of your brand’s online reputation: Maitham Hubail
“We all know that negative feedback is not good for any brand and a brand can be affected by angry customers who take to their platforms to share negative experiences and bad reviews online. Brands are expected to be careful in all aspects of business, in their behavior on social channels, and business integrity means taking action on climate change. explains Maitham Hubail, a renowned name in the world of digital marketing in Bahrain. Its @askbahrain platform works in the online marketing industry and is Bahrain’s leading Q&A platform.
Additionally, brand identity means external stories that are derived from internal choices, carefully presented with the quality of being honest and a consistent moral code. Otherwise, you risk brand recognition for all the wrong reasons. “The biggest lesson from my experience is to never take anything for granted and to always be on top, and even ahead of developments, because the online world is different and things are changing fast.” adds Hubail.
Build a strong, skilled, fun-loving team: Ronnie Flynn
Creating a fun team environment is key to achieving results in marketing because the more teammates work and optimize, the better they can optimize for their clients. Ronnie Flynn, CEO of Vuuzle media, leads a world-class marketing team, but he says they do their best when they’re having fun.
“Building a successful marketing team is all about finding a group of people with the right mix of professional skills who love to laugh and play. Ultimately, humor puts things into perspective, helps dissipate negative emotions, and puts Vuuzle’s marketing team in a state of mind that helps them better deal with everyday situations in film and television. .
It is clear that as marketing teams begin to work remotely in distributed teams, an interpersonal environment that values fun will optimize productivity and should therefore become a consideration for marketing leaders in an age of mental health has never been so important.
Add cross-platform marketing: Thomas Herbst
With each new year, new devices are introduced. Steps should be taken to reach audiences regardless of device to maintain seamless interaction with customers. “Using email, text, streaming video ads, web ads, and non-digital media gives your business the level of interaction needed to build your brand,” says Cryptoast Founder Thomas Herbst.
The main objective of marketing has always been the same: to attract more audiences and keep their attention. The only changes are where the attention goes, and that’s what you need to take advantage of.