Any marketer knows that the competition is pretty tough, especially when it comes to online marketing. There are many tools that we can use to create strategies, and it must be said that practically all of them have been used so far. So we know how effective they are, more or less.
For many years, there was nothing new in this field, until the appearance of introducing the concept of animated videos in the marketing strategy. Of course, video marketing is something all marketers are very familiar with. Still, including animation in the mix can make things much more interesting.
If you have no experience using them, we urge you to implement them where possible. Also, if you need help making these videos, be sure to click here. Now we want to discuss all the main reasons why including animated videos in your strategy can be beneficial.
1. Simple channel, complex message
First of all, we have to say that animated videos are a way to send a complex message in a relatively easy way. Think about it, crucial information about your brand could be communicated in seconds. When you compare it to the text, which can take a few minutes, the advantage is pretty clear.
Not only that, but these usually tend to be guided step-by-step, making it much easier for viewers to understand the relevant values and points. Additionally, you can send messages that can help viewers use your services or products most effectively.
Plus, we think you shouldn’t be shy about including interesting stats and facts in these videos. By adding them to the mix, you create an opportunity to dig deeper into the subject in the most beneficial way. Viewers will surely appreciate the effort you have put into making it entertaining and informative.
2. Memorable impression
As it is a concept that is not yet seen in marketing too much, it can create a memorable impression on the viewer. We all know how crucial it is for any business to make a lasting impression on potential and existing customers. Keep that in mind.
Of course, this can only be achieved if the video was made in such a way that it hits, say, all the primary targets. A key factor is finding an item that can help promote your brand. We’re talking about focusing on things related to the products or services you provide to customers.
3. Higher audience
We all know that the average Internet user is literally bombarded with many types of content. Of course, just about all of these types are equally interesting and provide many benefits. But when you take a realistic look at it, people are usually looking for something simple, informative, and engaging.
Various reports on this topic have stated that vision is the most dominant sense that humans possess. So, no one should be surprised that most humans are visual learners. These reports indicate that almost 100% of the information we obtain through vision, compared to 20% through reading.
With creating visual content to be interesting, the chances of some of the vital information going over the top are next to nil. With that in mind, you can count on a high audience, which is one of the goals. If you ask us, there’s hardly a better way to promote your brand than this.
4. Keep customers engaged
These days, people don’t have too much free time to commit to watching something they don’t care about. At the same time, we can see that confusing them with something too complex to understand can’t offer marketers any advantage.
For this reason, we would like to emphasize that maintaining their commitment is one of the priorities. You need to understand that anyone is willing to spend their time watching your content. That’s why we think you should reward them with content that can keep them engaged. It’s a win-win for both parties.
5. Higher conversion rate
When we talk about the conversion rate, we don’t think there is much uncertainty about using this method. Visitors who come across an interesting video are much less likely to abandon the website within the first five seconds, which is a big plus for marketers.
According to some reports, around two-thirds of people will watch visual content to completion. So not only can you benefit from it in two areas. First, visitors will stay on the page much longer, which will lead to higher conversion and the promotion will be much more effective.
Additionally, interesting content can entice visitors to check out other pieces of content you’ve posted. As they become more engaged with the content itself, it becomes more apparent that your brand will have a chance of attracting many more of them in the future.
6. Connection with customers
Finally, we want to address why we believe animated videos can help connect with your customers. Although we are not talking about a personalized approach, there is some truth in this statement.
You can be sure it’s an approach customers will appreciate and reward. We don’t believe sharing information about reports that talk about the effectiveness of this approach as it makes perfect sense.
When the brand establishes trust with its customers, we believe that is something that cannot be broken easily. On the other hand, maintenance is not simple either. So, keep creating relevant and engaging content so you can continue to build trust with customers.
Creating an online marketing strategy is no walk in the park. That’s why being aware of all the possibilities is an absolute must. Here you can find out why we think including animated videos in a strategy is a great idea. We advise you to include it whenever possible.