Ashley D. Su
Connected TV (CTV) has changed the way people interact with their TV. Global advertising spending is expected...
Marketing mix
There was a time when marketing was dominated by processes like word of mouth, passing on product...
Soft2Bet CMO Magdalena Frankowska looks back on the highs and lows of her first year with the...
Links to the breadcrumb Features Content of the article The holiday shopping season runs from September to...
Specsavers partners with Ekimetrics to transform marketing mix optimization – Retail Times
2 min read
Iconic high street optician Specsavers has commissioned data science consultancy Ekimetrics to help transform its approach to...
By Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta. Today’s digital landscape gives marketers access to...
Big impact in one month for AAA One of the first pilot users of Adobe’s AI-as-a-Service approach...
WhatsApp has become the platform of choice for Singaporeans to interact with their brands, as...
For the past two and a half years, marketers have focused almost exclusively on digital interactions. But...
Retail media networks are having a historic year, with increase in planned advertising expenditure of $10 million...
In today’s business climate, digital marketing is more important than ever. With studies showing that 75% of...
Leading intimate apparel brand Zivame recently announced the launch of its one-of-a-kind new show, “Unhooked”, which features...
There are few stories in the media more compelling than the recent rise of podcasting. Support is...
Before the Internet, recruiters placed ads in the local newspaper. Candidates could apply in person or send...
Google AdWords (Google Ads) is a widely used platform in digital marketing with its pay-per-click (PPC) service....
My experience with postcard programs is that they are cost effective. Their potential scale is defined by...
OOH platforms and billboards have long been hailed as the gentle giants of advertising. Generally non-intrusive...
Shashank Mehta, Founder and CEO of The Whole Truth, talks about the risks of removing Instagram...
(MENAFN-Mid-East.Info) Global telecom operators are heading for a major ARPU increase of 2% to 4% simply by...
Some say the big quit — a wave of job change during and after the pandemic —...
By William Henry, Head of Content Marketing at Feathr One of the most established marketing principles is...
Representative picture Imagine a scenario, a decade from now, with the rapid emergence of machine learning and...
Even though digital advertising continues to increase its share of advertising budgets, it is expected to overtake...
This section is Present This section was produced by the editorial staff. The client did not have...
Member post Think back to 2005. Facebook was only a year old, Twitter didn’t exist yet, for...
Rahul Deorah, Marketing Director, apna.co. As we prepare for the India Communication Summit 2022, a special series...
Identify, Understand, Educate, Promise and Fulfill. Is it marketing or experience design? Is it both? The closer...
Nielsen’s Footprint as a Leader in Global ROI Measurement Continues to Expand with the Addition of Lululemon...
Marketing is the entrée before the main course, and finding a mix of marketing materials that works...
OAAA forms Brand Council to amplify role of OOH in omnichannel marketing mix, and other areas
2 min read
OAAA forms Brand Council to amplify role of OOH in omnichannel marketing mix, and other areas By...
Deepak Sinha As we prepare for the India Communication Summit 2022, a special series has been introduced....
Written by Mark Challinor, Manager of INMA’s Advertising Initiative, and INMA’s Ideas blog editor Paula Felps, The...
Catalyzing the shift of TV advertising dollars to streaming will require not only proof of how streaming...
Customer advocacy, also known as word of mouth marketing, is one of, if not the, the most...
By Nisha Purswani, Vice President – Client Solutions (Analytics and Data Science) at The Smart Cube Marketing...
Ask anyone in the mortgage business, whether it’s a broker, packager, technology company, service partner, or...
“Data-driven thinkingis written by members of the media community and contains fresh insights into the digital revolution...
This section is Present This section was produced by the editorial staff. The client did not have...
TikTok has grown so much that advertisers simply can’t ignore it anymore, says Ishaba Haque. In September...
Increasingly, success is tied to tangible metrics like bottom line results. CMOs need to show how various...
Algorithms derived from machine learning can have their use in a variety of fields. We can see...
Imagine that you are the product that you are trying to market. What would you be? How...
Imagine that you are the product you are trying to market. What would you be? How much...
Doug & Polly White SHELBY LUM / TIMES-DISPATCH> ////////////////////////////// BY DOUG AND POLLY WHITE Special Envoys QUESTION:...
The meaning of the word “influencer” goes beyond people who simply use their influence to try to...
Marketscience Launches BaseDynamics: A More Accurate Measure of Short- and Long-Term Marketing Effectiveness NEW YORK and LONDON,...
Marketscience Launches BaseDynamics: A More Accurate Measurement of Short- and Long-Term Marketing Effectiveness NEW YORK and LONDON,...
Marketing is not a product battle; it’s a battle of perceptions. The main elements of a marketing...
Content marketing is a lot like baking. While an ingredient – say a blog post or chocolate...
Marketing alcohol has always been difficult in India, a country with a restrictive regulatory environment, a task...
/cloudfront-us-east-1.images.arcpublishing.com/gray/LCLVJCLOYMJIO2PCF2EB225RLU.jpg)
Insights to improve performance analytics designed to increase OHO’s share of omnichannel marketing spend Posted: October 13,...
WASHINGTON, October 13, 2021 /PRNewswire/ — The Out of Home Advertising Association of America (OAAA), the national...
As the travel recovery continued through the summer, the big online travel giants scrutinized their marketing investments...
The IPL craze in India is nothing new. With an audience of over 400 million users, it...
Breadcrumb Links Characteristics For a smooth customer journey Author of the article: Northern trade Release date :...
Adobe previewed the upcoming release of its Marketing Mix Modeling, an artificial intelligence-powered feature that enables marketers...
In today’s digital age, marketing has become more important than ever. With a focus on data and...
Breadcrumb Links Characteristics Know your audience and build your brand image Author of the article: Northern trade...
Anthemic and preference changing brand campaigns have been the cornerstone of consumer packaged product marketing for decades....
We’ve said it before and we’ll say it again: Content marketing isn’t about creating content. It is...
Over the past decade, the industry’s trend towards non-personal promotion (NPP) has been impossible to deny. Unlike...
Over the past decade, the industry trend toward non-personal promotion (NPP) has been impossible to deny. Unlike...
When creating a marketing plan for their products, companies have to put a lot of effort, resources...
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this...
Partnering is a well-established marketing strategy to increase reach and conversion, helping brands both extend reach and...
David Frei, CEO of Swaarm, is considering alternatives to leading advertising platforms for brands looking to maximize...
NEW YORK–(COMMERCIAL THREAD) – GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced...
GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointment of Dr....
By: David Frei Using the right marketing mix plays an indispensable role in implementing a winning performance...
Breadcrumb Links Characteristics Author of the article: Northern trade Content of the article Omnichannel Marketing is a...
Breadcrumb Links Features Content of the article Omnichannel marketing is a strategy implemented across all retail channels...
Caitlin bennett is Marketing and Client Solutions Manager at Alpha Digital. This beginning of the year in...
This section is Present This section was produced by the editorial staff. The client did not have...
Text messaging can help e-commerce marketers engage and retain customers, but it’s not a replacement for email...
“Use Signal”, a magical tweet that changed the fortunes of an application. against a tech giant and...
With Burger King IPO exploding in subscription, find out what role the changing facets of modern content...
Breadcrumb Links Special sections Author of the article: davepostm Release date : October 13, 2020 • October...
For many businesses, events have been a great way to grow their pipeline. Meet people face to...
“Data-driven thinkingIs written by members of the media community and contains new ideas about the digital revolution...
Marketing Mix Simulation: How Quantzig Can Help Dietary Supplement Manufacturers Increase Their MROI
2 min read
Marketing Mix Simulation: How Quantzig Can Help Dietary Supplement Manufacturers Increase Their MROI
LONDON–(BUSINESS WIRE)–Quantzig, a leading provider of scalable analytics solutions and data science services, today announced the completion...
