Improving Marketing Impact Using a Marketing Mix Strategy – A Case Study by Quantzig

LONDON–(BUSINESS WIRE)–Quantzig, a provider of pure-play analytics solutions, has announced the completion of its latest marketing mix strategy for a household goods manufacturer.
The client is a renowned household goods manufacturer and supplier with revenues of over $10 billion. Moreover, it has more than 100 stores spread across different countries. The main objective of the company was to have detailed information on the best marketing initiatives to increase sales and stimulate growth. They also wanted to measure the impact of their marketing campaigns and develop a specific marketing mix strategy that could help them achieve their business goals.

Marketing mix strategies help companies quantify the impact of marketing efforts on sales and marketing ROI. These strategies improve the speed, granularity, and overall skill of business reporting. With the evolution of data, technology, and advanced analytics, the scope of marketing mix modeling has expanded and improved the speed of gaining insights. Therefore, marketing mix modeling plays a major role in influencing marketing strategies. Book a demonstration of the solution to see how Quantzig’s analytics dashboards for marketing mix strategy can help you personalize data to get valuable information.

“Our marketing modeling techniques acted as granular models that supported tactical marketing optimization and aligned the company’s core business processes. Additionally, the implementation of modeling techniques has significantly increased sales, profits and shareholder value,” says a market expert from Quantzig.

To learn more about the effectiveness of Quantzig’s marketing mix strategy and pricing plans, ask for a proposal.

Quantzig’s marketing mix strategy helped the client improve its effectiveness in the market. Marketing mix modeling techniques had a positive impact on the homewares manufacturer’s return on investment. In addition, we were successful in offering actionable insights as well as value proposition to optimize client’s future marketing performance using their marketing performance, trade promotions, pricing strategies, economic indicators and other commercial terms.

This marketing mix engagement provided benefits that helped the client:

• Improve overall marketing effectiveness by 60%.

• Get detailed information on the return on investment of its investments.

• To obtain relevant information and understand the scope of this marketing mix strategy engagement, Get in touch.

The marketing mix study provided predictive information on:

• Optimize their marketing performance for the future.

• Leverage the impact of their marketing campaigns.

• To learn more about Quantzig’s marketing mix modeling techniques,
  Ask for more information.

About Quantzig

Quantzig
is a global analytics and consulting firm with offices in the US, UK, Canada, China and India. For more than 15 years, we have been helping our customers around the world with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm has more than 120 clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal