Ashley D. Su 
Over the past decade, social media has witnessed a shift in its approach, tools, and offerings that are now becoming important avenues of marketing. Social platforms have gone from being a simple network building where people follow their friends to one where a consumer engages the most. This has led to a change in how and why people use social media. Gone are the days when people received their daily dose of news on television or in the newspapers, now the Internet has become a major source of information. This shift in social behavior offers marketers opportunities to open up avenues for brands to interact with their target customers. The main goal of a brand here is to make sure that users scroll through their content and see their brands online. It is crucial for any business to adapt to the changing landscape and to make intelligent use of new and evolved opportunities for interaction.
The power of social media
One of the features to add to one of the biggest social media platforms in the world is Instagram Reels; a dedicated path to create, discover and share short form video content. The reels are a complement to Instagram’s lineup of video formats, as well as the 15-second videos, 1-minute videos posted to the grid, and long-form videos accessible through IGTV. The reels allow you to record and edit 15-30 second videos with custom sound, filters and effects. Seeing the boom, popular personalities, content creators as well as brands have taken to creating their content or campaign through Instagram reels.
If the reels aren’t part of your business plan, you need to rework your marketing strategy. In today’s digital world, where things change quickly and trends change overnight, meeting customer expectations is crucial to your brand and its success, especially if your target audience includes GenZ and Generation. Y.
It is important not to forget the content creation aspect; posting informative content is a great place to start. It can help you position your brand or spokespersons as an expert on this topic, thus becoming an industry voice on the topic. Empower your followers with knowledge on how to improve their usage and implementation in the segment in which your brand belongs. For example, a makeup brand should spool tutorial content using their products with their in-house expert. This provides multiple brand awareness opportunities for consumers who get a detailed user manual, creating a sense of desire with the result of reaching new customers if promoted immediately.
Jump on a trend or start a new challenge
Coils that are inspiring like those that can start a trend or challenge, work well with audiences. Online challenges have taken social media by storm as it is well accepted by the public and extremely popular.
One of the most effective ways to increase brand awareness, especially for small businesses, is to collaborate with Instagram influencers, as it’s always a great idea to connect your audience with the influencers they admire. So, creating content and partnering with influencers could be another way to tap the reels because it really draws in customers.
Social media is not only used to attract new customers, but also to follow existing ones, to develop and grow. Your Instagram ID should be consistent in your online posts with your brand’s voice, helping followers easily recognize you and you. In order to keep showing up on your audience’s explore page, make sure you’re generating relevant content for your target group and making the best impression possible with the latest Instagram updates and features.
(The author is the founder of Koffeetech Communications)
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