NEW YORK, June 24, 2021 (GLOBE NEWSWIRE) — Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), an award-winning global provider of e-commerce and fintech solutions, has launched a new audio digital marketing channel on its Logiq Digital Marketing™ (LDM) platform.
Now, in addition to web, mobile TV, and connected TV, digital marketing agencies and brands can now use LDM to add audio advertising to their overall multi-channel e-commerce marketing campaigns, such as digital radio and podcasts.
The rapid increase in consumer engagement on hearing aids has made audio a Tier 1 marketing channel. Audio enables advertisers to reach hands-free, on-the-go audiences, whether they’re exercise or commuting, or simply working from home.
These numerous advantages lead to a growing demand for digital audio advertising. According to eMarketer, podcast advertising in the United States alone will top $1 billion this year and then double to $2 billion by 2023. In Carat Media Trends 2021 report, audio was cited as one of the hottest media trends this year.
With this release, LDM customers will benefit from:
- Access to advertising on premium audio media providers including Spotify, Soundcloud and TuneIn.
- Bulk import of their audio ads to reduce campaign setup time and cost.
- Run with popular .mp3 or .ogg ad formats in 15 or 30 seconds.
- LDM Compliance with Internet Advertising Bureau Requirements WIDE (video ad supported model) for click tracking, ad duration and audio bitrate adjustment. (IAB’s VAST committee represents 180 member companies that have agreed to interoperability standards for this digital media channel.)
LDM was specifically designed for agencies and in-house marketing teams. LDM is based on proprietary Logiq technology acquired in March of this year. The technology was quickly integrated into Logiq’s operations and made available to new customers to launch their online marketing campaigns.
More than 10 agencies are already under contract with LDM and are stepping up their media buying programs for the many brands they represent. LDM enables these agencies as well as in-house marketing teams to strategize and execute more powerful and profitable e-commerce marketing campaigns. By making this platform available through an easy-to-use dashboard, LDM also enables small and medium-sized enterprises (SMEs) to compete more effectively against competitors of any size.
“Logiq Digital Marketing is an incredibly powerful platform and we are extremely excited to be partnering with Logiq,” said Jeromy Sonne, CEO and Co-Founder of Decibel. “They’ve built a robust technology stack and provide truly world-class support.”
“Audio is a critical marketing channel for the brands we serve and we are thrilled to be part of this launch,” added Sonne. “By using LDM, we have an unprecedented level of insight and transparency that will allow us to take actionable steps to deliver the best possible results for our clients at Decibel. We look forward to taking our partnership with Logiq to the next level.”
LDM Division President Manny Puentes commented, “Our digital marketing platform was designed to easily add and enhance new marketing channels like audio as demand for those channels grows. This enables our digital marketing partners to be nimble and responsive, and create campaigns that deliver unparalleled value and powerful results. We believe these many benefits, and more, make our LDM offering unique from other e-commerce marketing platforms.
Submit your request here today to learn more about LDM or receive a free demo.
Logiq Inc. is a leading global e-commerce and fintech solutions provider based in the United States. Its DataLogiq business provides an end-to-end data-driven e-commerce marketing solution. Its AI-powered LogiqX™ data engine delivers valuable consumer insights that improve the ROI of online marketing spend. The company’s Fixel technology offers simplified online marketing with essential privacy features.
In its AppLogiq business, Logiq’s Platform as a Service, branded as CreateAPP, enables small and medium-sized businesses around the world to easily build and deploy a native mobile app for their business without technical knowledge or background. CreateAPP enables businesses to reach more customers, increase sales, manage logistics, and promote their products and services in an easy, affordable, and highly effective way. CreateAPP is offered in 14 languages in 10 countries and three continents, including some of the fastest growing emerging markets in Southeast Asia. The company’s PayLogiq offers mobile payments and GoLogiq offers hyper-local food delivery services. Connect with Logiq: Website | LinkedIn | Twitter| Facebook.
Important Cautions Regarding Forward-Looking Statements
This press release contains certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those items. This press release also contains forward-looking statements and forward-looking information within the meaning of Canadian securities laws that relate to Logiq’s current expectations and beliefs about future events. Any statement that expresses or implies discussions of expectations, beliefs, plans, goals, assumptions, or future events or performance (often, but not always, through the use of words or phrases such as ” will likely result”, “are expected to”, “expects”, “will continue”, “is planned”, “anticipates”, “believes”, “estimates”, “intends”, “plans”, “plans”, “projection”, “strategy”, “target” and “outlook”) are not historical facts and may be forward-looking statements and may involve estimates, assumptions and uncertainties that could cause actual results will differ materially from those expressed in such forward-looking statements No assurance can be given that such expectations will prove to be correct and undue reliance should not be placed on any forward-looking statements included in this press release.
These statements speak only as of the date of this press release. Forward-looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond Logiq’s control, which could cause actual results and events to differ materially from those disclosed or implied by such statements. forward-looking statements. In particular and without limitation, this press release contains forward-looking statements regarding our products and services, the integration of our products and services into digital audio marketing channels, including LDM, the continued use and/or demand for our products and services, expectations regarding our revenues and the revenue-generating potential of our products and services, the impact of global pandemics (including COVID-19) on demand for our products and services, industry trends, overall market growth rates, our growth strategies, the continued growth of potential markets for our products and solutions, our business plans and strategies, our competitive position in our industry and other risks described in press releases Company’s prior records and in its filings with the Securities and Exchange Commission (SEC), including its annual report on Form 10-K and t All subsequent public filings, as well as documents filed under Canadian securities laws, which are available at www.sedar.com, including under the heading “Risk Factors” in the Company’s Canadian Prospectus.
Logiq undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. New factors emerge from time to time, and it is not possible for Logiq to predict all of them, or to assess the impact of each of these factors or the extent to which any one factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement. All forward-looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement.
Brent Suen, President
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