FORT COLLINS, Colo., March 10, 2022 /PRNewswire/ — Organic ranking on search engines, like Google and Bing, is extremely important for any small business. This gives businesses access to high-quality leads who are actively looking for exactly what they have to offer.
In this case studyMarketing 360® analyzes how a local medical spa generated organic success with the help of Marketing 360’s content marketing strategy and content marketing specialist.
Over the past three months, this business has gained more than 800K prints, 19K clicks and hundreds of conversions, with the vast majority of those results coming from content marketing efforts. Compared to the previous three-month period, this translated to an 8% increase in impressions, a 29% increase in clicks, and a staggering 195% increase in conversions, as well as an increase in page visits. , average time spent on site and website visits. .
The strategy? This company, with the help of its content marketing specialist at Marketing 360, started by adding high-quality content to all pages of its website and redesigning its website, including updating the title tags and meta descriptions of all its pages. Next, the Marketing 360 content team began regularly adding fresh and valuable blog content that included videos, infographics, and other eye-catching designs.
A full-fledged content marketing strategy doesn’t start and end on a website. The team also created valuable content for its social media pages and posted it regularly.
Regardless of where the content was placed, this well-rounded content marketing strategy proved successful for this local business.
With numerous integrated tools and apps, plus the support of a fully integrated marketing team, the Marketing 360 platform makes it easy for small businesses to manage their business and marketing, all from one place. , while saving time, money and tons of manual labor. . Learn more about Marketing 360 at https://www.marketing360.com/.
About Marketing 360
Marketing 360 is a technology company that provides business management and marketing software and services to SMEs and franchisees. For more than a decade, the Marketing 360 platform has provided SMBs with everything they need to manage and grow their business from a single platform, including the ability to: create a professional website, accept and manage payments, manage leads and clients, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more again. Marketing 360 was founded in 2009 with a mission to enrich communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado. Learn more about Marketing 360 at https://www.marketing360.com/.