FORT COLLINS, Colo., March 15, 2022 /PRNewswire/ — Content marketing is a key part of any small business marketing strategy. When consumers search for a product or service, they almost always turn to search engines first. The right content marketing strategy can help businesses gain visibility in these searches and build brand trust and authority. Good organic visibility doesn’t happen overnight, however, and content marketing should be done as a long-term strategy that takes consistency and time.
In this case studyMarketing 360® analyzes how a local solar entrepreneur drove long-term organic success, with the help of Marketing 360’s content marketing strategy and content marketing specialist.
Over the past year, this Utahcompany saw 525K prints, 7.6K clicks and 374 conversions, almost all of that success coming from organic search. Compared to the prior year period, this translated to a 69.86% increase in impressions, a 304.67% increase in clicks, and a 14.1% increase in their average organic ranking. They almost more than doubled the number of keywords they were ranking for.
The strategy? This company, with the help of its content marketing specialist at Marketing 360, started by optimizing all the pages of its website with relevant keywords. Next, the Marketing 360 content team created a separate page for each of their services. Then they started adding new content to the site regularly in the form of blogs, videos, and infographics.
Over the course of a year, this company stayed the course with its content marketing strategy, and it paid off.
With numerous integrated tools and apps, plus the support of a fully integrated marketing team, the Marketing 360 platform makes it easy for small businesses to manage their business and marketing, all from one place. , while saving time, money and tons of manual labor. . Learn more about Marketing 360 at https://www.marketing360.com/.
About Marketing 360
Marketing 360 is a technology company that provides business management and marketing software and services to SMEs and franchisees. For more than a decade, the Marketing 360 platform has provided SMBs with everything they need to manage and grow their business from a single platform, including the ability to: create a professional website, accept and manage payments, manage leads and clients, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more again. Marketing 360 was founded in 2009 with a mission to enrich communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado. Learn more about Marketing 360 at https://www.marketing360.com/.