Ashley D. Su
But to take advantage of this drastic shift, brands need to embrace a new entertainment mindset and...
Breadcrumb Links Characteristics For a smooth customer journey Author of the article: Northern trade Release date :...
Ninety percent of Instagram users follow at least one business. And it’s not just B2C. Over 36%...
Start the fall with Marketing and Branding Month at Inman. We deepen agent branding and spend best...
Adobe previewed the upcoming release of its Marketing Mix Modeling, an artificial intelligence-powered feature that enables marketers...
PHOTO: Tim Mossholder | unsplash Over the past decade, new, well-received strategies have revolutionized B2B marketing and...
InvivoGen is a manufacturer of life science research products with three regional headquarters based in Toulouse, San...
Marketing such sites is a delicate balance of collaboration, largely predetermined by contracts. Many shop-in-shops are simple...
Are you looking for a way to boost your marketing strategy and increase your sales? If you’re...
Recently, we shared 4 Tips for Auditing a B2B Marketing Strategy to provide guidance for marketers looking...
Blaze Fast-Fire’d Pizza was one of the fastest growing chains in years, but the pandemic has slowed...
Marketers are looking for other ways to measure the effectiveness of their advertising campaigns, especially in the...
In today’s digital age, marketing has become more important than ever. With a focus on data and...
Data can be a powerful tool. Learn how to use new research from the Water Quality Association...
For her fall campaign, Madewell asks the question “What are you made of?” “ It’s a revamp...
Breadcrumb Links Characteristics Know your audience and build your brand image Author of the article: Northern trade...
Anthemic and preference changing brand campaigns have been the cornerstone of consumer packaged product marketing for decades....
We’ve said it before and we’ll say it again: Content marketing isn’t about creating content. It is...
Founded in 1866 by Dr. John Ellis when he discovered the lubricating properties of distilled crude oil,...
Both in-person and online purchases are seeing an increase in their respective numbers. No one has a...
As you navigate the turbulent seas of marketing, don’t lose sight of one of your most important...
Workforce Development, Aging and Community Services (WDACS) in Los Angeles County serves a wide range of constituents,...
Over the past decade, the industry’s trend towards non-personal promotion (NPP) has been impossible to deny. Unlike...
When creating a marketing plan for their products, companies have to put a lot of effort, resources...
In an age where consumers spend more time on mobile than on any other form of media,...
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this...
Partnering is a well-established marketing strategy to increase reach and conversion, helping brands both extend reach and...
With traders under extreme pressure to meet revenue goals, marketing efforts at the top of the funnel...
NEW YORK, June 24, 2021 (GLOBE NEWSWIRE) — Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), an award-winning global...
Why is video marketing so popular? Everyone from 10-year-olds to seniors wants to make a video. And,...
NEW YORK, June 24, 2021 (GLOBE NEWSWIRE) – Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider...
Email signatures are one of the most overlooked aspects of a well-balanced marketing strategy. It’s a way...
When it comes to working with influencers, Visible looks for long-term partnerships. The brand, a Verizon digital-only...
From its humble but spirited beginnings in an outdoor market in 2004, Portland, Maine-based Sock It to...
Unilever Says The Advertising World Is At Risk Of “Culture Cancellation” And Is Doing Its Part To...
The ad technology industry has undergone substantial changes in the past 12 months, but not just because...
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dpa / photo alliance via Getty Images At wireless speaker company Sonos, I recently asked Sonos VP...
Klarna – the buy now, pay later fintech company – is trying to grow its user base...
The past year has posed a situation that has strengthened the cause of new-age marketing channels over...
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Universal Images Group via Getty Images At Ace Hardware, the marketing strategy is based on harnessing the...
Whether you are a solo practitioner or a lawyer in a small firm, you probably already know...
Soti Vayena, Senior Digital Marketing Manager at WayMore, a business unit of AMD Telecom, examines the role...
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Getty Images for Bacardi With a premier spirits line that includes Gray Goose Vodka, Patrón Tequila and...
Content creation agencies provide SEO and internet marketing strategy. Content creation is the process of developing and...
David Frei, CEO of Swaarm, is considering alternatives to leading advertising platforms for brands looking to maximize...
After a tumultuous 2020, many marketers are facing pressure to recover lost revenue and increase campaign performance....
GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointment of Dr....
NEW YORK–(COMMERCIAL THREAD) – GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced...
PHOTO: Greg Bulla | unsplash I’m a big fan of account-based marketing (ABM). I love how it...
Local platform Meesho is the latest startup to join the unicorn club after raising $ 300 million...
By: David Frei Using the right marketing mix plays an indispensable role in implementing a winning performance...
Share this article IP licenses are a powerful way to engage existing players in your game and...
Breadcrumb Links Characteristics Author of the article: Northern trade Content of the article Omnichannel Marketing is a...
Internal documents reveal marketing strategy Peloton used to grow into $ 1.8 billion company
4 min read
Peloton faced considerable backlash in December 2019 over an advertisement depicting a woman whose husband seemed to...
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STRF / STAR MAX / IPx Competition remains stiff in the food delivery industry to high-stakes restaurants....
COVID-19 has fundamentally reshaped the world and our economy. Business leaders and marketers around the world have...
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getty Creative concept marketing advocates can coexist peacefully with their teammates crunching the numbers when the right...
Marketers place greater importance on voice assistants as a marketing channel in 2021 – New report
3 min read
March 16, 2021 at 8:38 a.m. The overwhelming majority of marketers place at least some importance on...
Caitlin bennett is Marketing and Client Solutions Manager at Alpha Digital. This beginning of the year in...
Consumers can interact with brands in multiple ways and across devices. So marketers need to have a...
K-beauty brand Peach & Lily is taking a new approach to their educational marketing as they attempt...
This section is Present This section was produced by the editorial staff. The client did not have...
Text messaging can help e-commerce marketers engage and retain customers, but it’s not a replacement for email...
PHOTO: Adobe And now? Marketing leaders are currently facing this same question for 2021 marketing strategies after...
This week, we take a look at Ulta Beauty’s marketing during the pandemic and where beauty and...
“Use Signal”, a magical tweet that changed the fortunes of an application. against a tech giant and...
Opinions expressed by Contractor the contributors are theirs. You are reading Entrepreneur India, an international franchise of...
Although the pandemic reshaped much of fashion in 2020, StockX emerged from the year stronger and bigger...
What can small businesses do to stand out in the crowd? The market has become extremely noisy....
Email isn’t just disposable, it’s forgettable. It’s the supermarket queue, a place to do impulse shopping and...
With Burger King IPO exploding in subscription, find out what role the changing facets of modern content...
One thing marketers are thankful for about 2020 is that it’s almost over. They haven’t had much...
Marketing today is more complex than ever with multiple business objectives, a multitude of available channels, and...
Breadcrumb Links Special sections Author of the article: davepostm Release date : October 13, 2020 • October...
The fifth spoke at the top right complements the Good to Great Flywheel – “Building Your Dealer...
30 second summary: When the affiliate channel burst onto the scene in the late 90s, it was...
For many businesses, events have been a great way to grow their pipeline. Meet people face to...
Sign up for our daily digital marketing newsletter today for free. Marketing has seen significant shifts in...
“Data-driven thinkingIs written by members of the media community and contains new ideas about the digital revolution...
Marketing Mix Simulation: How Quantzig Can Help Dietary Supplement Manufacturers Increase Their MROI
2 min read
Marketing Mix Simulation: How Quantzig Can Help Dietary Supplement Manufacturers Increase Their MROI
LONDON–(BUSINESS WIRE)–Quantzig, a leading provider of scalable analytics solutions and data science services, today announced the completion...
