Ashley D. Su 
It’s no secret that social media is one of the most powerful marketing tools available to businesses large and small today. In fact, a recent LinkedIn post claims that 71% of small and medium-sized businesses use social media platforms to market themselves. But with so many platforms and strategies to choose from, it can be hard to know where to start. In this article, we’ll discuss the importance of video production for small businesses and how royalty-free (aka copyright-free music) and royalty-free music can help you add a level of professionalism. to your videos. Let’s start!
Quality video content can help you reach your target audience
As the saying goes, a picture is worth a thousand words. And in the age of social media, video is worth even more. In fact, according to HubSpot, including video in your marketing mix can help you reach your target audience more effectively and increase your ROI. This is because videos are highly shareable across all social media platforms, and they are more likely to be watched throughout than text content.
Think of ways to create deep connections with certain demographics. It’s crucial to focus on your target audience because that audience will watch your videos and keep coming back. The goal is to create videos that your target audience will watch throughout and enjoy.
Leverage multiple social channels at once
Social media is an increasingly effective and useful way to connect with potential and current customers. If you’re not already using various social media channels to market your brand, you’re missing out on a very big opportunity. Apart from being a great platform for sharing videos, social media offers small businesses the opportunity to connect with their target audience in real time.
For example, suppose you own a small business that sells handmade jewelry. You can use social media to share photos and videos of your latest creations, announce sales and promotions, and even offer discounts to your followers. You can also use social media to answer customer questions, address concerns, and build relationships with your target audience.
It can be tempting to post your content on just one or two channels or even every social channel you can think of. However, the best strategy seems to cover a base of at least 4 or 5. As of this writing, we suggest Facebook, Instagram, YouTube, Twitter, and TikTok. And especially TikTok, because the popularity of short content is becoming more and more favorable in the search results. Established platforms like Instagram are even refocusing their efforts to emulate the new platform in several ways.
Use social media intelligence tools to measure progress
There are a number of social media intelligence tools available that can help you measure your progress and determine which marketing strategies are working best for your business. Tools like Google Analytics, Hootsuite Insights, and Sprout Social offer valuable insights into things like reach, engagement, demographics, and even sentiment for your posts.
This data can be extremely useful in refining your social media strategy and ensuring that you are getting the most out of your efforts. Plus, these tools can help you identify potential issues or negative feelings so you can resolve them quickly and effectively.
Speak the language of your audience
One of the most useful and important things to remember when using social media to market your small business is to speak the language of your target audience. This means not only using the platforms they are most active on and creating content that matches their interests, but also using the language they use.
For example, if you’re trying to target a younger audience, you’ll want to use slang and emojis in your posts. If you’re targeting baby boomers or a more mature audience, you’ll want to use proper grammar and avoid using too much slang and jargon. The key is to connect with your target audience on their level so they can identify with your brand.
Find a video format that works for you and your product/service
When creating videos for YouTube videos or any other social media channel, it’s important to find a format that works best for you and your product or service. If you’re selling a physical product, product demo videos are a great way to show off your products. If you offer a service, educational videos explaining how your service works and the benefits of using it can be very effective.
It’s also essential to keep your videos short and concise. In today’s attention-deficit world, people can have surprisingly short attention spans, so it’s important to make your videos as concise as possible. That being said, don’t sacrifice quality for quantity. It is better to have one or two high quality videos than a dozen low quality videos.
Include stock and copyright free music in your videos
Adding new music to your videos is a great way to set the tone and mood, as well as add personality. However, it is important to ensure that you are using royalty free music and royalty-free music. Copyright infringement is a serious issue, and using someone else’s music without permission can land you in legal hot water. Luckily, there are a number of music stock sites that offer all the copyright free music you need. Try a reputable site like Soundstripe or Premium Beat, as these sites give you unlimited access to tens of thousands of tracks that you can use in any number of media projects.
The essential
There is no doubt that social media remains the best marketing strategy for small businesses. It’s affordable, effective, and easy to use, and it gives you the ability to reach a large audience with relatively little effort. So if you’re not already using social media to market your business, now is the time to start. And if you already use social media, be sure to use it effectively by following the tips outlined in this article. Just make sure you’re having fun and showing your personality, and your users will notice. The effect you can have with your videos is sure to give you quick results.
