Ashley D. Su 
Poached is a nifty content curation tool that allows you to store all bookmarks, images, and articles in one place to organize and select them later.
Pocket eliminates the confusion – you can simply click the Pocket plugin button whenever you come across the content you want to keep. Since everything is stored in one area, you can come back to it after browsing the internet and then decide what content to post for your social networks.
Pocket is easy to use and integrates with other apps, like Evernote, for convenient syncing and team access.
curata is a content curation software (CCS) that enables content crowdsourcing from different websites. Intuitive capability searches for content on websites, blogs, social media platforms, and more.
Curata can scour the web and categorize content sources. You can use keywords, industry or author names, news sources, and shared content to search online for the most relevant results. The tool organizes them so that you can incorporate your own thoughts, incorporate images, and perform organized content planning and sharing.
Along with the search and share option, Curata has a proprietary learning engine that refines the results based on how you rate them.
Superior content is an AI-based software that can meet enterprise-level marketing demands. The tool offers features like web hosting integration, social media scheduling, email marketing customization, and approval workflows to keep all team members up to date.
UpContent can analyze millions of pieces of content each month and bring only the most relevant elements for your brand. The tool integrates well with existing marketing apps such as Hootsuite, Denim Social, Curate, and Buffer.
Flocking is a popular benchmark for increasing social media proof and collecting relevant content for your channels. The tool allows to customize hashtags, usernames and browsed pages from Instagram, Facebook, YouTube, Twitter, TikTok, etc.
Flockler offers unlimited layout options for content, whether you want to fix the grid, get a good quality video, slideshow or carousel. Everything can be searched and then edited on the platform. It also has a moderation option, where your team members can determine if the content in the queue needs more work or is good for auto-posting.
Flockler makes it easy to curate your social media content, as it covers everything from finding and organizing relevant content to editing and syncing posts across all social media feeds.
Share it is a free content curation tool that all marketers can use. The main way to search for parts is to type in a keyword. All the most relevant content will show up, gathered from all the social handles. Blogs, videos, and posts are also easily found using this tool.
ShareIt also allows for influencer search, as you get a separate tab to search for a list of influencers who can help boost your brand. The option helps you to check which topics are trending as you can immediately check if multiple influencers are talking about that particular topic.
This app is free, which is awesome, and you can use the brand’s Twitter account to get more content suggestions in every search query.
Scoop.it is another easy-to-use tool to share your content, organize related posts, and stamp your authority on a particular topic. The platform allows you to aggregate content, publish it and share it on your own social media channels.
Scoop.it has a smart suggestion engine that gives a list of trending content based on your topic of interest. You can find the latest blog posts, news articles, and other content formats based on your target keyword.
Beyond content curation, the tool also has a newsletter option, which lets you publish one in minutes by letting you edit existing blogs and content based on your custom searches. You can share third-party content with your own ideas and style. Scoop.it integrates with WordPress for more efficient content creation for websites, social media, and email marketing.
TrendSpohttr works to provide influencer data on posts and keywords by allowing you to see recent posts from relevant people or brands right on the main results page. Marketers can easily view trending content, hashtags, and sources from the Top 10 Topics list. The most popular topics are already available directly from the main page, which makes curating much easier.
TrendSpottr is interoperable with Twitter, as you can display and engage Twitter users with the most trending content. The tool allows you to easily share third-party content on your social networks.
TrendSpottr’s Premium option has more features, including searching with any keyword or phrase and tracking topics in multiple languages, perfect for global brands.
Quuu is another trusted social media tool that enables accurate discovery and sharing of trending content. The tool does the categorization for you, with automatic functionality that makes it easy to organize content and sort out what’s relevant and what’s not.
Quuu optimizes search and provides a single destination for your different types of content. From videos, podcasts and blog posts to photos and presentations, there are endless options per topic of interest.
The difference here is that Quuu involves human curation internally. While the predefined algorithms can certainly increase efficiency, the human component makes Quuu’s manual curation more reliable in terms of trending. There will be no misinterpretation of a particular search query that usually happens with AI powered tools.
Along with the search aspect, the built-in dashboard makes it easy for marketers to curate, rate, and share content.
While not a simple content curation tool per se, Sniply Also deserves a spot on this list because it optimizes your content. The simple call-to-action (CTA) feature that you can put on the page you are linking to can redirect users to your content. This means that even with third-party content, you can still boost access to your website and original posts.
Sniply is essential for monthly newsletters. In addition to providing your customers with the latest news and developments in your industry, you focus on CTA that can turn into actual sales.
Flipboard is a desktop and mobile app that showcases posts through a mini social magazine format. It’s an interesting and artistic way to share links to blog posts, articles, websites and news of your choice.
Flipboard makes third-party content digestible and presentable. Although there is a saturated market for short-form video content, there is still considerable space for long-form content presented in a user-friendly form. Flipboard does just that.
The magazine style is familiar to most readers and would appeal to those looking for knowledge on a particular topic. Flipboard balances visual appeal with content relevance. These magazines are shareable with the public, so your niche audiences can follow the content and then share it on their respective social networks.
Elink.io takes the hassle out of content curation. It allows marketers to collect content from different sources and share it in a presentable and uniform manner.
The software allows you to convert links into a web page. These web pages can either be embedded on your website or sent out as a newsletter for your email marketing campaign. The tool offers over 30 customizable templates that can meet any branding requirement.
The Elink.io tool can also create widgets for your sidebar, body content and wherever you want them positioned. As for social channels, the tool has a social bio link feature perfect for posting on Instagram, Facebook, and Twitter.
trapit is another must-have software that can improve engagement in your various social networks. The way it works is that you can access a smart search engine that brings together trending articles and content of all types from around the world.
Trapit organizes these results into thematic categories. Your marketing team can sift through a mountain of information without feeling lost or overwhelmed. The tool also improves the more you use it as it saves the trap data you use and guides the search pattern based on your favorite content.
Trapit promotes team collaboration with pre-approved employee data. This makes the content trustworthy while giving you, the marketer, control over the content being shared.
