The role of lawyers in the commercialization process

Whether you are a solo practitioner or a lawyer in a small firm, you probably already know the importance of marketing when it comes to developing your firm’s client base. Marketing often has a persuasive intent, but usually begins with identifying the need of a consumer or business. Then you explain how your services meet this need.

If potential clients do not know that a lawyer has the specific skills needed to solve their problem, those skills are meaningless to potential clients. In turn, a lawyer cannot exercise his skills and expertise in his particular area of ​​practice without clients.

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