Situated at the intersection of digital marketing and blockchain PR, launching a blockchain marketing campaign is all about creating something that connects with your audience, demonstrating the impact of your product, and attracting investors to your platform.
But, like many things in life, launching a great campaign is much easier said than done.
In this article, we’ve put together three essential blockchain marketing strategies, giving you all the advice you need to launch a successful campaign. We will cover:
- SEO, SEO, SEO
- Focus on transparency
- Off the beaten track
Let’s break them down further.
SEO, SEO, SEO
One of the biggest benefits of the relative newness of the blockchain industry is that due to the fact that it is a relatively new talking point, SEO efforts pay off much faster. than in traditional digital marketing. While battling for Google’s top spot for a keyword like “Legal Firm” will have you battling against age-old institutions, many keywords in blockchain are still relatively new.
Due to how young blockchain is compared to other industries, this means that when you focus on SEO in your campaigns, you are often able to see results at a much faster rate than expected. When it comes to SEO, you should strive to optimize both your own website and the external link building efforts you make. Since 80% of consumers ignore paid ads, getting organic traffic through great SEO is always your best bet.
By creating a website that has a high level of optimization around the keywords you want your project to rank for, you are able to create a solid foundation on which to build everything else. Starting and writing regularly on a blog that taps into core keywords will help build your site’s domain strength.
Similarly, by running link building campaigns, you will be able to get your name out there in the crypto community, while building a stronger profile of backlinks going to your site. SEO should be at the heart of your crypto PR campaign, helping you increase SERP (search engine results page) rankings and securing your place as a top competitor in your niche.
Focus on transparency
Marketing campaigns these days often tend to be incredibly flashy. With fast-paced graphics and a more-is-more approach, it’s easy to slip into the trend of producing subpar content. However, when it comes to blockchain marketing, you need to focus on clarity, transparency, and information-filled campaigns.
Cryptocurrency scams have been synonymous with this industry since 2017, with rug draws being incredibly common. In fact, nearly 80% of all ICOs were scams in 2017, showing just how used the blockchain community is to getting burned. Although blockchain is now a much more controlled domain, that does not mean that there are absolutely no rotten projects.
For this reason, one of the main aspects of your blockchain marketing campaigns that you should focus on is creating a wealth of information about your project. From white papers on your site to a documented trail of updates you post on your website blog, you need to make sure that any investor who comes across your campaigns can find everything they want to know.
The more information you give about your project, the more likely it is that anyone who comes across your business will believe in its validity and become a trusted member of your community. Knowing the history of blockchain scams, it is essential that you include as much information as possible in your campaigns.
Focus on what you can do for the community, how you’re going to do it, and why you’re the best option for the job. No matter what form of blockchain marketing campaign you run, if investors sense a level of deception, you’ll be hard pressed to find success here.
Off the beaten track
If this is your very first time running a blockchain marketing campaign, or perhaps a marketing campaign in general, you might be tempted to use flock to buy a guest post on a big site. like Forbes or the Harvard Business Review. While focusing on A-level media is typical practice in digital marketing campaigns, there are actually better goals in blockchain marketing.
To have a great blockchain marketing campaign, we suggest you focus on new sites that are off the beaten path of the mainstream. This is exactly what crypto PR agencies specialize in, finding you those extra pitches to expand your reach.
Look for sites that deal directly with blockchain, cryptocurrency, NFTs, and updates within those industries. Not only will you be able to connect with the public, but your articles will go much further when distributed on these more crypto-specific media channels.
To spice up your blockchain marketing campaign, start by carefully considering the information you release. Focus on these three elements, creating transparent SEO-centric campaigns that you then publish to blockchain-related marketing channels.
With these tips, you’ll be well on your way to launching a campaign that connects with the community and will be a resounding success.
Image by S. Hermann & F. Richter from Pixabay